A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.
The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing companies understand that as well as DigitalNaukri does.